43North triMirror - 43North


We make a better fit.

We make a better fit.




Toronto, ON


triMirror’s vision is to revolutionize the global apparel industry from design to shopping to entertainment. They’ve developed a virtual fitting room with 3D clothing simulation and fitting technology that shows how the clothing would really look on and fit the user via a web-browser, smartphone, in-store installation, or virtual mirror with motion tracking (beyond AR, it allows fit judgement and animated cloth behaviour). It’s the first real-time solution in the world that allows the try-on of real clothes on real-dimensioned and highly customizable avatar bodies, and which allows the user to see where the garment is tight or loose, where it juts out or sags down, and how it behaves when they move around in various ways.



Jenny Tcharnaia

Co-Founder & CFO