Class of 2015
- Year 2015 - Year 2
- From Toronto, Ontario
- Website qoints.com
Qoints aggregates digital marketing data. Less than 25% of brand marketers use data to justify decision making – Qoints helps brands and agencies evaluate the performance of their digital campaigns by comparing against industry benchmarks.
Qoints: Every startup goes through trials and tribulations. The validation stage presents a lot of doubt about whether or not the idea is actually viable, and of course at that stage cash is generally very tight. In our seven years of working together across two different startups we’ve found that when times are tough, you have to push through because the next breakthrough is usually just around the corner if you are persistent enough to reach for it. Also, it’s cliché but when it rains it tends to pour, so it pays to keep pushing when you feel like you can’t quite get over the hump and to make sure you always have the capacity to handle business when it presents itself.
Qoints: No two days are alike; facing new challenges and gaining experience that would take exponentially longer in a traditional workplace make being an entrepreneur the most exciting job in the world.
Qoints: Poutine (fries, gravy and cheese curds) technically comes from Quebec but Toronto seems to have adopted it as a bunch of restaurants specializing in the iconic French-Canadian dish have sprung up in the past few years.
Qoints: “Nothing’s Gonna Stop Us Now” by Starship or “Empire State of Mind” by Jay-Z and Alicia Keys.