Class of 2015


Qoints aggregates digital marketing data. Less than 25% of brand marketers use data to justify decision making – Qoints helps brands and agencies evaluate the performance of their digital campaigns by comparing against industry benchmarks.



Cory Rosenfield
Co-Founder & CEO
Harris Maxwell
Co-Founder & COO
Alex Panov
Lead Software Developer
Daniel Tabak
Software Developer


Was there ever a point in the process of building your company that you wanted to give up? What made you push through?

Qoints: Every startup goes through trials and tribulations. The validation stage presents a lot of doubt about whether or not the idea is actually viable, and of course at that stage cash is generally very tight. In our seven years of working together across two different startups we’ve found that when times are tough, you have to push through because the next breakthrough is usually just around the corner if you are persistent enough to reach for it. Also, it’s cliché but when it rains it tends to pour, so it pays to keep pushing when you feel like you can’t quite get over the hump and to make sure you always have the capacity to handle business when it presents itself.

What is the most exciting thing about being an entrepreneur?

Qoints: No two days are alike; facing new challenges and gaining experience that would take exponentially longer in a traditional workplace make being an entrepreneur the most exciting job in the world.

What is a signature food from your company's hometown?

Qoints: Poutine (fries, gravy and cheese curds) technically comes from Quebec but Toronto seems to have adopted it as a bunch of restaurants specializing in the iconic French-Canadian dish have sprung up in the past few years.

If a TV show was made about your company, what would your theme song be?

Qoints: “Nothing’s Gonna Stop Us Now” by Starship or “Empire State of Mind” by Jay-Z and Alicia Keys.