Class of 2014


Genetesis LLC is a privately held biotechnology company oriented towards the development of efficient and non-invasive cardiac current density mapping. Our technology utilizes the body’s weak magnetic fields to reconstruct, computationally, areas of high and low electrical conductivity in the heart. Our software, the Genetesis CardioFlux Mapping System, is able to characterize deep sources of current that are consistently missed by the EKG, and does so with the utmost accuracy and predictiveness.



Peeyush Shrivastava
Chandan Srivastava
Manny Setegn
VP Engineering
Vineet Erasala


What is your personal motto?

Peeyush Shrivastava: No one is waiting to give you a billion dollars because you think you deserve it. To create wealth for oneself requires you to create equal or higher value for others, and to do so with the utmost focus.

What do your team members like to do during downtime?

PS: We’re all ping pong masters – we pride ourselves in our abilities!

What was the inspiration for your company?

PS: My grandfather had always been a childhood hero to me. He grew up with a very difficult childhood, raising a family (including my mother, Sharda) with a few cents to his name. He built himself into a humble, dedicated man who remains to this day, selfless and incredibly spiritual. From the very start, he sparked curiosity in me, and inspired me. In 2006, my grandfather was diagnosed with several cardiac rhythm and neurodegenerative disorders. At the time, I was ten years old and had no exposure to medicine – for me, my grandfather was simply an old car, and the doctor a mechanic, who would be able to fix him with a few tweaks here, and a few bolts tightened there. But it was nothing like that – medicine was a lot more complex. The physicians provided me with pages and pages of information regarding his diseases and their known and unknown attributes. The unknown was shockingly simple – no cure. Pages of data and information, yet no cure available. Since that time, I became obsessed with curing my own grandfather – I researched ion channels and the body’s connectedness via bioelectricity while my friends played Xbox and talked about their tough lives because their phones got taken away for the weekend. Genetesis is the product of several dedicated years to translational research, and the maturity of game-changing ideas and concepts that will be able to save not only my grandfather, but all of those heroes, just like him, who are out there having to face the drawbacks of the lack of technological advancement in cardiac rhythm management.