43North 43North Criteria - What We Look For in Investments



Since 2014, 43North has invested in 51 startups from around the world, which have gone on to raise an additional $430 million in capital and create more than 600 local careers. Our companies cover a wide range of industries and verticals, from artificial intelligence to medical devices, consumer products, manufacturing, and all-in-one software platforms.

Learn more about our portfolio here.

Our Awards

Each year, our winners receive a share of $5 million in investment:
  • One investment
  • Seven investments
  • Follow-on fundingInvested in one or more companies at the end of the 12-month program.
In addition to investment, portfolio companies also receive:
  • •  One-on-one mentorship with experts in their field
  • •  Class A office space in the newly renovated Seneca One Tower in Downtown Buffalo
  • • Access to an extensive network of 600+ investors, customers, and vendors
  • • Recruiting, marketing, and fundraising support from the 43North team
  • •  Freedom from New York State taxes for 10 years, both for their company and the personal income of their employees. For details and eligibility, please consult the STARTUP-NY website.
Ravi Sahu

Ideal Applicants

At 43North, we look for founders with:
  • •  Incredible domain expertise and a great team
  • •  A ready-to-ship product
  • •  Traction with customers
In exchange for investment from 43North, portfolio companies:
  • •  Provide 43North with 5% equity, in the form of a warrant.
  • •  Locate their CEO and 50% of their staff in Buffalo for at least 12 months.
Liz Tsai


The following businesses are NOT eligible for the competition:
    • Retail businesses with brick and mortar storefronts
    • Residential real property business
    • Investment vehicles that invest in the securities of other entities
    • Sports venues
    • Gaming and gambling businesses
    • Places of overnight accommodation
    • Past 43North cash prize winners
    • Entertainment-related establishments
    • Single-purpose entertainment or event productions (e.g. movies, albums, concerts)
  • Please give our Terms & Conditions a good look to make sure everything matches up.
Squire founders

2020 Competition Timeline

  • Early Summer 2020: Application period closes.
  • Mid-Summer 2020: Applicants will be notified of their standing, and those moving on to 43North’s Semifinals will be assigned a date to perform live video conference pitches to a panel of judges.
  • Fall 2020: Semifinalists will be notified of their status and whether they are being considered as Finalists.
  • October 2020: Finalists will come to Buffalo, NY and pitch live in front of our panel of judges and audience. Eight of the finalists will become 43North Winners.
  • January 2021: Winners will move to Buffalo, NY and begin 43North’s program.