Each week, we curate a few of our favorite articles for entrepreneurs and startups.

Follow Your Heart, but Check it with Your Head

An entrepreneur’s passion can be a double-edged sword. As Noam Wasserman writes, “the very thing it takes to start a business often ends up destroying it.” Here’s what to watch for while running your company and strategies to stay honest with yourself.

Perseverance… A Substitute for Talent

What Steve Martin learned about success throughout his comedic career is similar to what an entrepreneur learns about it throughout their career. In a recent article, Vanessa Loder of Forbes.com breaks down what you can learn from this A-list comedian.

An Ice Cold Challenge

By now, you’ve likely seen one or two… or thirty ALS Ice Bucket Challenge videos. There’s a good chance you’ve even filmed your own. Everyone can learn a bit from this wildly popular challenge, so take a look at these 6 viral marketing lessons!

Photos courtesy of NBC News