43North Brand Guidelines - Download 43North Media Kit

Brand Guidelines

COLOR PALETTE

Main palette + support colors

NAVY
Backgrounds and lead color.

PMS: 303
CMYK: 100/47/23/77
RGB: 0/35/55
HEX: #002337

ORANGE
Accent and callouts.

PMS: 1655
CMYK: 0/85/100/0
RGB: 229/78/35
HEX: #e54e23

BLUE 1
Used for tints.

PMS: 308
CMYK: 100/18/8/50
RGB: 0/90/124
HEX: #005a7c

BLUE 2
Used for tints.

PMS: 308 @40%
CMYK: 100/18/8/50 @40%
RGB: 122/170/196
HEX: #7aaac4

BLUE 3
Used for tints.

PMS: 308 @10%
CMYK: 100/18/8/50 @10%
RGB: 182/207/223
HEX: #b6cfdf

TYPOGRAPHY

Main typefaces for print and web.

THE APEX

The 43North apex represents growth, a city on the rise, and impact. It is used as a visual brand element with logos, with imagery, and as a background. Use of the apex is broad, but always keep in mind that it shouldn’t be overused.

43N APEX LOGO / 43NORTH LOGO

43N:  BG = Navy / 43 = Orange / N = White
43NORTH:  BG = Navy / 43 = Orange / NORTH = White
43NORTH:  43 = Orange / NORTH = Navy