What does it take to produce the 43North Finals? How much time is involved? How many volunteers are needed? Who makes sure the judges are picked up at the airport? What does a producer even do?

This week on the podcast we talk to the woman that makes it happen, Colleen Heidinger. Colleen has a fascinating journey to and from Buffalo that includes stints at Babson, American Idol, Dreamworks and now 43North.