Ignite Buffalo: Leveling Up Your Online Presence
- Day Monday, October 22, 2018
- Time 8:30 am
- Where UB's Educational Opportunity Center555 Ellicott Street, Buffalo, NY, USA
Have you properly established the online presence of your small business? Are you effectively managing it? Join Maddy Martin, head of marketing and partnerships for Smith.ai, for actionable tips and affordable tools that will help you capture more leads and delight current clients to drive business growth.
- The essential sites and services that legitimize your small business online
- How to filter, streamline, and automate your online communications
- How to monitor and evaluate your online presence
- Effective habits for online review management
About Maddy Martin:
Maddy Martin has spent the last decade growing tech startups from New York to California. With expertise in SEO, content marketing, comarketing, event marketing, influencer marketing, and email marketing, she develops lean, organized, and accountable marketing programs that deliver out-sized results.
Currently, Maddy is the head of marketing and partnerships for Smith.ai, an integrated call routing, virtual receptionist, and web chat service for small businesses. Smith.ai combines live receptionists with machine intelligence to help SMBs be more productive, professional, and profitable.
Prior to this role, Maddy was general manager of content and community for YourMechanic, where she developed its award-winning consumer car advice site YourMechanic Advice, which featured free, real-time Q&A with expert mechanics. With over 5,000 articles and 30,000 answered questions, it became the leading car advice site in under 2 years. Before YourMechanic, Maddy was director of audience development at Food52, where she ran partnerships with Yahoo, BuzzFeed, Huffington Post while also serving as senior editor of a joint-venture site with Whole Foods Market, called Whole Foods Market Cooking. Maddy is a Buffalo, NY, native and attended City Honors School. She holds a B.A. in Economics from Hamilton College.