Creativity isn’t some mysterious ability that only a few people possess. Creativity is a skill. Just like you learned to ride a bicycle, you can learn how to be creative. You can turn on your creativity at will instead of waiting for ideas to happen. Bring a challenge you are facing in your small business. Leave with hundreds of ideas for solving it.
Dr. Roger Firestien is the Senior Faculty Member at the International Center for Studies in Creativity at SUNY Buffalo State and President of Innovation Resources, Inc. Roger is the author and co-author of five books, including “Leading on the Creative Edge” and “Why didn’t I think of that?” His expert views on creativity have been reported in Fast Company and The New York Times.