43North Finalist #11 – triMirror

Each day, until October 28th, we’ll introduce one of the 43North Finalists so you can learn a bit more about their company!

Today ‘s featured finalist is triMirror!

Company Description: triMirror has the world’s first real-time fitting solution that allows the try-on of real clothes on accurate avatars, and which shows where the garment is tight or loose with tension maps, how it behaves while moving, and side-by-side with others. The user can even manipulate the fabric with a finger.

Background Information
Company Name: triMirror
Company ‘s Hometown: Toronto, Canada
Team members: Jenny Tcharnaia, Leonid Tcharnyi, Irina Tcharnaia

Social Media
Twitter: @triMirror
Facebook: www.facebook.com/triMirror
Youtube: www.youtube.com/user/triMirrorTV
LinkedIn: Jenny Tcharnaia
Website: http://www.trimirror.com

A Little Q&A
43N: What was the inspiration for your company?
TM: There was no extraordinary circumstance for the inspiration for triMirror – everyone who’s ever gone shopping for clothes has had this idea. We simply got frustrated with driving to the mall, parking, sorting through racks of clothes, wasting time in the fitting room, finding nothing that fits and only feeling disappointment and self-consciousness. We’ve tried to avoid this experience by shopping for clothes online, but very few people feel comfortable enough to actually buy anything. That’s because, even for our favorite brand, size charts are not consistent – a brand’s every product line, every style of garment, and every fabric type has its own sizing that’s unpredictable. And when people actually do buy clothes online, they often buy more than one size and return the rest – on average, 35% of clothes bought online are returned. Actually, even if a garment is our right size, it may not be flattering on us – perhaps it gaps out, sags down, or is generally not our style. So it’s no surprise that many companies have tried to solve this problem, but unfortunately they all like to take shortcuts and none have been accurate nor fun enough to work. Taking a completely different approach (and sacrificing 4.5 years and five rocket scientists’ mental health), we built triMirror, the world’s first “for real” virtual try-on solution.
43N: What is your company ‘s greatest strength?
TM: triMirror’s greatest strength is its 3D real-time cloth simulation technology, the only one in the world. triMirror’s is the only system with dynamic real-time clothing that is thin yet sufficiently rigid, and never artificially pinned. It’s the only system that streams a live video of animated fitting live via HTML5. It’s 100% accurate as it uses CAD patterns (which can be cheaply taken from a physical sample,) including measurements, grading/sizing rules, the fabric’s physical properties, and how it interacts and drapes around the body. It’s the only system that can be moved with a finger to roll up sleeves, adjust the fit, etc., making it even more interactive, realistic, and fun.
43N: What do your team members like to do during downtime?
TM:The team loves being active, including salsa dancing, horseback riding, yoga, and working out. But especially to go hiking with their dogs, although it’s never exactly downtime, since every hike doubles as a board meeting! Jenny has a Jack Russell Terrier named Jackie, and Irina and Len have an English Pointer named Dude and a German Pointer named Jager. Photographing the Pointers while hiking is another hobby which you can check out on Instagram http://instagram.com/lunatix
43N: How did you find out about the 43North competition?
TM: Back in February, Jenny attended Michael Cayley’s Startup Grind Toronto event which hosted Robert Scoble as he discussed his new book, Age of Context. At the start of the event, Andrew J. Pulkrabek shared the 43North competition with the audience and encouraged everyone to apply. It sounded like the perfect opportunity!
43N: What attracted you to enter the 43North competition?
TM: Aside from the 43North prize money that will help triMirror scale, we knew that it would be an amazing opportunity for the team to share incubator space, as well as creative practices, with the other startups and entrepreneurs who have made it into the program. Furthermore, 43North’s mentors and investor network would help triMirror grow and succeed in ways it could never do on its own. Finally, being located in Buffalo as a new center for innovation would give triMirror access to its wealth of shopping malls, as well as to the students and alumni at Buffalo universities’ computer science and fashion programs.

Next up are our two alternates, Attend LLC and Programmable Equipment Company!