KeepUp

Class of 2014

About

KeepUp is a productivity app that lets you take back your life from social media, without missing out on important moments. KeepUp tracks 12 major life events from six social media sites and puts you in control of who you follow, what events you see and when you get updated.

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Team

Lauren Washington
Co-Founder

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Dream vacation destination?

Lauren Washington: I plan all of my vacations around food, so right now Thailand and Italy are pretty high up on the places I want to go!

What about moving to Buffalo was most surprising?

LW: How friendly and inviting everyone is here. When people say they want to get together, it’s not just a passing comment as it can be in NYC, they really mean it!

What 3 personality traits do you think a successful entrepreneur should have?

LW: Entrepreneurs should be creative, organized and flexible. As an entrepreneur, you are essentially in the business of ideas. It takes a level of creativity to generate those ideas, while organizational skills allow you to truly act and deliver on those ideas. Flexibility is also extremely important as you agilely adjust your ideas along the way in order to deliver as external factors evolve and more information becomes available.