43North Finalist #8 – KeepUp

Each day, until October 28th, we’ll introduce one of the 43North Finalists so you can learn a bit more about their company!

Today ‘s featured finalist is KeepUp!

Company Description: KeepUp is a productivity app that lets you take back your life from social media, without missing out on important moments. KeepUp tracks 12 major life events from six social media sites and puts you in control of who you follow, what events you see and when you get updated.

Background Information
Company Name: KeepUp
Company ‘s Hometown: New York, NY
Team members: Angel Davis and Lauren Washington

Social Media
Twitter: @KeepUpApps
Facebook: www.facebook.com/keepupapps
Instagram: KeepUpApp
LinkedIn: https://www.linkedin.com/company/keepup-app
Website: http://www.keepupapp.com/

A Little Q&A
43N: What was the inspiration for your company?
KeepUp: Our inspiration has been rooted in our own experiences and the experiences of our friends. Social media, both the number of platforms and the nature of content, has become extremely overwhelming. Trying to keep up with friends and family is basically a part-time job. And if you take a day off, you could miss out on really important events. This app solves that problem and allows you to tap into the reason why we signed up for these sites in the first place.
43N: What 3 personality traits do you think a successful entrepreneur should have?
KeepUp: Entrepreneurs should be creative, organized and flexible. As an entrepreneur, you are essentially in the business of ideas. It takes a level of creativity to generate those ideas, while organizational skills allow you to truly act and deliver on those ideas. Flexibility is also extremely important as you agilely adjust your ideas along the way in order to deliver as external factors evolve and more information becomes available.
43N: What about Buffalo are you most excited for?
KeepUp: We’re most excited for the food! We love to eat and try new places, and Buffalo’s diverse food scene will fulfill that passion for us.
43N: What do your team members like to do during downtime?
KeepUp: We love to go out to eat! We’re so excited to try out all the restaurants in Buffalo- especially the wings. We are also known to do a pretty mean karaoke.
43N: What attracted you to enter the 43North competition?
KeepUp: The opportunity to compete among the top new companies in the world was something we couldn’t pass up. Combined with the ability to be a part of Buffalo’s growing economy made this a no-brainer.
43N: What advice do you try to follow as a company?
KeepUp: Our philosophy is to build a product that makes people’s lives easier as well as one that they actually want to use.
43N: What is the most exciting thing about being an entrepreneur?
KeepUp: The most exciting thing about being an entrepreneur is the ability to run with new and creative ways to solve problems, from fixing minor everyday glitches to tackling global issues.
43N: If a TV show was made about your company, what would your theme song be?
KeepUp: Our song would be Latch by Disclosure ft. Sam Smith because not only will our users “latch” onto this app because of it’s ability to help them foster their offline connections but also because this is a great and fun song, just like our team.
43N: If a TV show was made about your company, who would play your team members?
KeepUp: Naturally, Kerry Washington would play Lauren, and Sanaa Lathan would play Angel.

Next up is Medical Conservation Devices!